looking for marketing
leadership?

without the $100K+ commitment

Get a dedicated Fractional Marketing Director who delivers strategic expertise and hands-on execution for growing businesses.

Marketing Strategy + fractional support

WHY THIS WORKS

A great strategy is just the beginning. At Bondi, we don't hand you a plan and wish you luck. We build it with you, and then serve as your marketing director to carry it out, from content to campaigns.

This isn't about chasing every trend or running marketing on autopilot. It's about doing the right things, in the right order, with the right leadership.

Our model is built for growing businesses and small teams who want:

  • A clear marketing strategy with room to evolve
  • A hands-on partner who works like part of your team
  • Smart execution without bloated agency overhead

I lead with strategy and stay with you for the follow-through, because one without the other doesn’t get you far.

A clear, actionable marketing strategy and a trusted marketing director to help carry it out.

best if you need...

here's how it works

STRATEGY DEEP DIVE

01.

FRACTIONAL SUPPORT

02.

FRACTIONAL direction

02.

We start by getting grounded. You'll walk away with a custom roadmap designed to align your brand, audience, and marketing efforts with your business goals.

Includes:
  • Brand strategy, including brand differentiators and defined business goals
  • Competitive review and custom ideal customer avatars (personas)
  • Tactical marketing plan with 1–3 key focus areas, complete with recommended tactics
  • Execution calendar and resourcing plan
  • Defined KPIs for tracking success
  • A kickoff planning session to align your internal team
MONTH 1

STRATEGY DEEP DIVE

01.

STRATEGY DEEP DIVE

01.

fractional direction

02.

MONTHS 2-6 (OR 12 PLUS)
Once the strategy is approved, we shift into your ongoing Fractional Marketing Director role, bringing the roadmap to life through strategic leadership and accountability. You'll have a marketing director at the table, not just an agency on call.

May include:
  • Bi-weekly project check-ins
  • Content creation + campaign support
  • Email workflows, digital strategy, and social media
  • Brand awareness + acquisition campaigns
  • Project and partner management
  • Paid advertising strategy and management
  • A collaborative approach that feels like an extension of your team

We prefer to partner with clients for 6–12 months so we can build momentum and measure real impact. Because without the strategy first, the direction doesn't stick.

book a discovery call

Our Done-For-You offering is our baguette-and-butter service for growing businesses and healthcare teams ready to market smarter, not harder. It's not just a plan; it's a partnership.

Strategic Marketing Leadership Tailored to Your Business

We work with businesses at different stages. During our discovery call, we'll discuss which level of partnership aligns with your goals, team structure, and growth priorities.

Whether you need foundational marketing structure, comprehensive growth acceleration, or executive-level marketing leadership, we'll find the right fit.

Bondi also takes on a limited number of project-based engagements throughout the year for businesses needing strategic marketing plans, audits, or campaign development without ongoing partnership.

Project-based marketing needs

If our marketing services can help them, we can help you too!

Is Your Business Built on

Let's strengthen your business to withstand any storm.

Your business is sparkling with promise. But you simply don’t have the time, support, or expertise to build it to the level of your dreams.

At Bondi, we have more than a decade of experience helping health care organizations, insurance companies, and other businesses scale to new heights.

By pairing a strong strategy with skilled execution, we’ll bolster your business, bring in new clients, and make your marketing shine.

Rock
or Sand?

why shouldn't business feel like this?

Think of me as your fractional marketing director

Enjoy all the benefits of a senior marketing leader for a fraction of the cost

Need consistent help with your marketing strategy and/or execution? Instead of hiring a big full-service agency, book a custom marketing package with Bondi. We’ll deliver the results you want and be the partner you need.

While you will always work directly with our founder, Kilee, you will also benefit from the expertise of our internal team and trusted creative partners. After a decade in the industry, we’ve established relationships with the best copywriters, designers, and other professionals who can bring your vision to life. The best part? You’ll save both time and money — all while achieving your marketing goals, month after month.

Hi, I'm Kilee Lorenz: marketing director, wife, mom, and owner of Bondi Marketing. Our studio is based in Omaha, Nebraska, but I serve growing businesses all over the world — even as far as Bondi Beach, Australia, where I was inspired to think and dream bigger.

After a decade helping healthcare organizations, insurance companies, and mission-driven businesses scale, I discovered a gap: growing companies need senior marketing expertise but can't justify a full-time Marketing Director's salary and benefits. That's why I created the Fractional Marketing Director model.

You get my personal strategic oversight on every engagement, plus access to my network of specialized professionals when projects require additional expertise. It's like having your own marketing department—led by an experienced director—without the overhead.

Get my personalized oversight on every project

We can help
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That spark of inspiration from Bondi Beach was like my own personal roadmap, eventually leading me to start my own business. Yes, I love a carefree day at the beach — who doesn't? But I'm not naive to the struggles and sacrifices of an entrepreneur or marketer. I know if you want to enjoy the fruits of your labor, you need to actually labor first. Running a business requires both giving and taking.

If it feels like you’ve been doing more giving than taking lately, let’s talk. My team and I are here to take some of that stress off your shoulders, so you can rediscover the reason you started your business in the first place: for impact, freedom, and fun.

Partnering with Bondi is a walk in the park on the beach

Now that your strategy is in place, we’ll help you bring it to life through fractional marketing support. From content creation to campaign execution, our team becomes an extension of yours, giving you momentum without the overhead.

Let's grab coffee (virtually or in Omaha) to chat about your business goals and where a marketing partner could help. Not really sure what you need? That's okay — we can figure it out together.

Once you’ve approved your proposal and completed your onboarding steps, we’ll bring together key stakeholders for a strategy call. This sets the stage for our partnership, timeline, and next steps.

Now the fun begins! Here’s where we roll up our sleeves. We’ll dive into research, planning, and building your custom marketing strategy, tailored to your goals, ideal audience and growth stage. You’ll walk away with a clear roadmap to guide your next moves.

Kelly Davis, Valo Wellness Spa

"Working with Bondi Marketing has been an absolute game-changer for our business."

From the very beginning, the experience has been nothing short of exceptional. Kilee has brought our social media presence to life in a way that finally feels like us—authentic, aligned, and impactful. Her expert guidance and intuitive understanding of our brand voice have put us on a path we’re genuinely excited about.

Our email campaigns have also undergone a major transformation. They now look polished and professional, yet still carry a personal touch that makes our clients feel connected to who we are. Kilee strikes that rare balance between sleek and sincere, helping us show up in our clients’ inboxes as a brand they trust and look forward to hearing from.

Her marketing strategies, structure, and creative ideas have already made a measurable impact. We look and feel more organized, consistent, and elevated across every channel. It’s made day-to-day marketing operations smoother and more enjoyable, and I can honestly say I’m thrilled we found her.

I would enthusiastically recommend Kilee and Bondi Marketing to anyone looking for an incredible marketing partner. Her work is thoughtful, effective, and transformative. We couldn’t be happier."

Frequently Asked Questions

What does fractional marketing support actually include?

Fractional marketing direction means you get a marketing director, not just a vendor, embedded into your business. Depending on your goals and stage of growth, this can include a mix of high-level strategy and hands-on execution.

At Bondi, I offer three levels of partnership based on where your business is today:
  • Foundation Partnership: Best for businesses establishing their marketing presence that need strategic direction and accountability. You'll get monthly strategic sessions, marketing system setup, and ongoing guidance. It's like having a marketing director in your corner — without the full-time investment.
  • Growth Partnership: For businesses ready to scale, this partnership includes comprehensive marketing leadership, campaign development and oversight, and regular strategic direction. I'm integrated into your team, reviewing content, and helping you move the needle consistently.
  • Executive Partnership: Designed for established businesses requiring full marketing leadership. I step into a true marketing director role — overseeing your complete marketing strategy, guiding your team or contractors, optimizing performance, and aligning marketing with your big-picture business goals.

Every engagement starts with a strategic foundation phase to define goals, priorities, and the scope of leadership that makes the most sense for your business. Whether you're looking for someone to build your marketing foundation, accelerate growth campaigns, or lead your entire marketing function, I tailor the partnership to your stage, not just your budget.

Want a deeper breakdown? Let's talk and see which partnership level fits best.

WHAT’S THE VALUE IN A MARKETING PLAN?

Just like a smooth vacation requires planning before you leave, a successful business needs a solid marketing plan before embarking on any new tactic. Without a marketing plan, you’ll be scrambling to find your way, like a tourist frantically pulling up Google Maps halfway down the road.

The Marketing Strategy Roadmap is the first step we recommend for anyone interested in working with Bondi. Why? Because without a clear vision for your business, every tactic you try will fall flat. If you want your marketing to succeed, you need to know exactly who you’re speaking to, exactly what you’re offering them, and exactly why it’s better than the competition. Only then will you be able to reach and convert your ideal audience.

WHAT MAKES BONDI DIFFERENT FROM OTHER MARKETING AGENCIES I’VE WORKED WITH?

As small business owners ourselves, we know it’s tough to trust someone with your hard-earned money, especially if you haven’t seen results in the past. But Bondi is different. We truly become your partner in the process, listening to your needs and doing everything we can to fulfill them. And we are 100% focused on your ROI. We combine big-picture strategy with hands-on execution. You’re not just getting a plan, you’re getting a long-term partner who cares deeply about your results, building relationships, and realistic marketing that will move the needle for your business and customers.

How is fractional support different from hiring a full-time marketer?

Fractional marketing support gives you senior-level expertise and execution, without the cost of a full-time hire with benefits. We become an extension of your team and adapt to your bandwidth and goals.

Can I hire Bondi just for strategy or just for support?

Yes — we take on a limited number of à la carte partnerships each quarter. Let’s talk and see if it’s a fit.

Do you work with startups or early-stage businesses?

Yes, we have three tiers of fractional support to meet businesses at different stages. Whether you’re just starting, scaling, or sustaining growth, we meet you where you are. We also offer Done-With-You and DIY Marketing Resources to help you get off the ground.

DO you only work with health care brands?

No! While we love health care, we also support businesses in professional services, B2B, and mission-driven consumer brands.

Ready to tip a toe
into working with bondi

Like any relationship worth lasting, every Bondi partnership begins with a get-to-know-you conversation and something good to drink (we’ll take an Americano, please). We’d love to chat about how our marketing services can help you clarify your brand strategy, reach your ideal customer, and grow your business.

come on in–the water's warm!