Aside from being a wife and mom of two sweet girls, I’m a Midwestern marketer who lives and breathes brand strategy and relationship building.
I’ve spent the last decade working with B2B and B2C clients from a variety of industries, including health care, finance, food and beverage, and more.
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I’ll be honest: When I first considered freelancing, the idea of leaving my full-time job terrified me.
What if clients didn’t show up? What if I couldn’t sustain the income? What if I hated being “on” all the time?
That’s when I discovered VIP Days—and everything clicked.
VIP Days let me test freelancing without the risk. I could keep my full-time job, take a single day off, and deliver high-value work to a client. One day. Premium pricing. Contained scope.
It was the perfect on-ramp into entrepreneurship. And once I built my business? VIP Days became my secret weapon for buying back time while adding significant revenue.
Whether you’re testing the waters or scaling an established business, VIP Days give you what traditional project work never can: control over your time and premium compensation for your expertise.
Let me show you how.
Here’s what makes VIP Days different from typical freelance work:
If you’re testing freelancing:
If you’re already in business:
I’ve built VIP Day frameworks for my own business and helped dozens of clients launch theirs. The model works across industries—from copywriters to consultants, designers to strategists.
Want the complete framework? I’ve packaged everything I’ve learned into a step-by-step guide so you can skip the trial and error.
Anyone can call something a “VIP Day.” But creating one that’s profitable, sustainable, and delivers real value? That requires strategy.
Here’s what I’ve learned from running them myself and teaching others:
1. Preparation is everything
The actual “day” is only part of the equation. Strategic pre-work ensures you’re not wasting time figuring out basics during your intensive session.
2. Boundaries protect everyone
Clear scope prevents burnout and sets realistic expectations. Your clients get better work when you’re not stretched thin.
3. Premium pricing isn’t optional
You’re delivering years of expertise in concentrated form. Price accordingly.
4. Recovery time is non-negotiable
VIP Days require intense focus. Build buffer time or you’ll burn out fast.
To show you how this works in action, I recently sat down with Sarah from Quotable Copy. She’s transformed her entire business model around VIP Days—and the results speak for themselves.
Before VIP Days, Sarah was drowning in the typical freelance chaos: scope creep, projects dragging on for weeks, and income that never quite matched her hours.
Sound familiar?
Here’s our full conversation where Sarah breaks down her process:
Her VIP Day structure:
The results:
Listen to Sarah’s journey from freelance chaos to streamlined VIP Days
When Sarah describes her process (14:38 – 18:13), you’ll notice something important: the work doesn’t all happen on “the day.”
Before the VIP Day: Strategic prep ensures both parties are ready. Client completes questionnaires, shares materials, clarifies goals. Sarah reviews everything in advance.
During the VIP Day: Focused execution based on thorough preparation. No wasted time on discovery—just high-value delivery.
After the VIP Day: Immediate deliverables plus 24-hour support window for clarifications. Then it’s done.
This structure protects Sarah’s time while ensuring clients get exceptional results. That’s the balance you’re aiming for.
I get this question constantly: “Okay, I’m sold. But where do I start?”
Here’s my framework (validated by Sarah and dozens of other successful VIP Day providers):
What can you realistically accomplish in one focused day? Not what clients might want—what you can deliver at a high level.
Examples across industries:
Break down everything that needs to happen before, during, and after. Sarah’s approach of testing with existing clients is brilliant—it lets you refine without pressure.
My recommendation:
This is where most people undersell themselves. You’re not pricing “one day of work”—you’re pricing years of expertise delivered in concentrated form.
Sarah’s pricing philosophy: Factor in all the invisible work (prep time, follow-up, expertise, opportunity cost) and communicate the true value to clients.
The framework I use for pricing includes:
Want my pricing calculator? It’s included in the VIP Day Guide.
Sarah’s insight here is critical: Boundaries aren’t just for your protection—they ensure you can deliver your best work.
Essential boundaries:
Here’s what I love about VIP Days: They’re not industry-specific.
Designer? Consultant? Organizer? Therapist? Coach? Strategist? You can build a VIP Day around your expertise.
The framework stays the same:
You just customize the specifics to your service.
Stop waiting for the “perfect” moment to test this model. Start small:
If you’re still employed: Take one PTO day. Offer a VIP Day to a single client. See if this is the bridge you need into freelancing.
If you’re already freelancing: Pick your next project and restructure it as a VIP Day. Test the format with someone who trusts you.
If you’re established: Add a VIP Day tier to your offerings. Watch how it fills gaps in your calendar while boosting revenue.
The only way to know if this works for you is to try it.
I’ve packaged everything I’ve learned—from my own experience and from coaching dozens of service providers—into one complete guide:
✓ Step-by-step framework for designing your VIP Day offer
✓ Pricing strategies that ensure profitability (including my calculator)
✓ Editable templates for client prep, communication, and delivery
✓ Process documentation so you’re not reinventing the wheel
✓ Complete action plan to launch in days (not months)
✓ BONUS: Exclusive Q&A webinar where I’ll answer YOUR specific questions live
Whether you’re testing freelancing or scaling your existing business, this guide eliminates the guesswork.
Have you tried VIP Days? Thinking about launching one? Drop a comment below—I’d love to hear where you’re at.